FRANCIS/

01 — SIGNAL

Your business needs a system.

I’m Francis Recaña — AI Generalist & Growth Architect.

I unify paid acquisition, CRM pipelines in GoHighLevel or a custom-brand CRM, and automation built on Make, n8n and Claude. One connected system — not another collection of disconnected tools.

Enter the engine

Engine

The intelligence engine.

Every part reports to the same system. Hover a node to trace the signal.

    03 — SYSTEM

    One business.
    One connected system.

    Your website should know where the lead came from.

    Your CRM should know what happened next.

    Your automation should know what to do.

    Your advertising should know what converted.

    Your reporting should connect the entire chain.

    1. 01

      Attract

      Paid, local and organic channels planned as one acquisition system.

      • Google Ads
      • Meta Ads
      • TikTok
      • Local Services Ads
      • SEO
      • Content

    2. 02

      Convert

      Every click lands on a page built to turn interest into a form, a call or a booking.

      • Website
      • Landing Pages
      • Funnels
      • Forms
      • Calls
      • Booking

    3. 03

      Capture

      Every inquiry goes into a CRM that knows where it came from.

      • CRM
      • Custom-brand CRM
      • GoHighLevel
      • Contact records
      • Lead source
      • Attribution

    4. 04

      Automate

      Routing, follow-up and notifications happen without anyone copying data between tools.

      • Make
      • Zapier
      • n8n
      • Claude
      • Lead routing
      • Follow-up
      • Notifications

    5. 05

      Sell

      A pipeline with stages, scoring and nurture, so no lead sits unowned.

      • Pipeline
      • Opportunities
      • Lead scoring
      • Sales process
      • Nurturing
      • Appointments

    6. 06

      Measure

      CPL, CAC and revenue tied back to the channel that produced them.

      • CPL
      • CAC
      • Conversion rate
      • Pipeline
      • Revenue
      • Attribution

    04 — OPERATING LAYER

    Your CRM should
    move the business.

    The right system depends on the business. I architect and integrate CRM environments on the platform that fits — a custom CRM with your own brand or GoHighLevel — with Make, Zapier, n8n and Claude working around it.

    CAPABILITIES

    • CRM
    • Contacts
    • Pipelines
    • Lead management
    • Forms
    • Marketing
    • Automation
    • Analytics
    • Onboarding
    • Integrations
    • Campaigns
    • Workflows

    SIGNAL PATH

    1. Visitor
    2. Website
    3. Form
    4. CRM
    5. Lead
    6. Pipeline
    7. Automation
    8. Follow-up
    9. Sale
    10. Reporting

    05 — AI LAYER

    Automate the work.
    Keep the judgment.

    AI-assisted workflows built on Claude, Make, Zapier and n8n — wired to CRM systems through APIs, webhooks and structured data.

    1. New lead
    2. Enrich
    3. Qualify
    4. Route
    5. Notify
    6. Follow up
    7. Update CRM
    8. Report

    06 — ACQUISITION

    Built around CPL and CAC.
    Not vanity metrics.

    01

    Google Ads

    Search captures intent.

    1. Search
    2. Ad
    3. Landing page
    4. Call / form
    5. CRM
    6. Pipeline

    02

    Meta Ads

    Creative creates the signal. The system captures it.

    1. Creative
    2. Audience
    3. Signal
    4. Lead
    5. CRM
    6. Retargeting

    03

    Local Services Ads

    When intent is high, be there.

    1. Local search
    2. Service request
    3. Call
    4. Lead
    5. CRM
    6. Booked job

    04

    SEO & Funnels

    Traffic is not the goal. The goal is what happens after the click.

    1. Search
    2. Click
    3. Landing page
    4. Action
    5. Lead
    6. CRM

    ALSO RUNNING

    • Performance Max
    • TikTok Ads
    • Retargeting
    • Creative testing
    • Conversion tracking
    • Lead attribution
    • Technical SEO
    • Content clusters
    • Local SEO
    • CRO

    07 — PIPELINE

    Every lead
    should have a next step.

    1. New
    2. Qualified
    3. Contacted
    4. Appointment
    5. Proposal
    6. Won
    • Lead routing
    • Lead scoring
    • Tasks
    • Follow-up
    • Attribution
    • Reporting

    08 / The loop

    Marketing should learn.

    Every click creates data. Every lead creates a signal. Every conversion teaches the system what to do next.

      09 — WORK

      Systems, not screenshots.

      Each engagement is shown as the system it produced.

      1. 01

        Real Estate Investment Group

        Leads were fragmented across multiple landing pages and entered into the CRM by hand — speed to lead was delaying 40% of lead-to-call handoffs.

        1. Fragmented leads
        2. Ad signal
        3. Unified layer
        4. Meta & Google
        5. GoHighLevel
        6. Round-robin, voice drop, SMS
        7. Booked call
        Speed to lead
        4 hrs <2 min
        Qualified call bookings
        +32% over 90 days
        Industry
        Real estate investment — USA
        Objective
        Close the lead-to-call gap
        Channels
        Meta Ads, Google Ads
        CRM
        GoHighLevel
        Automation
        Round-robin routing, voice drop, SMS sequence
        Outcome
        Speed to lead under 2 minutes

      2. 02

        Four Quarters

        Brand presence was fragmented and data sat in silos — a legacy web structure, disjointed automation flows and unoptimised paid spend, none of them talking to each other.

        1. Siloed data
        2. Paid signal
        3. Website rebuild
        4. Meta & Google
        5. CRM automation
        6. Nurture paths
        7. Single source of truth
        Industry
        Strategic growth
        Objective
        Unify the growth narrative
        Channels
        Meta Ads, Google Ads
        CRM
        —
        Automation
        End-to-end nurture, synchronised with paid traffic
        Outcome
        Single source of truth across the lifecycle

      Figures appear only where verified. Nothing on this page is estimated.

      Human layer

      The judgment needs people.

      The AI layer automates the work. This is where the judgment lives — fully managed remote teams running the tasks a workflow should not own, and the exceptions it cannot.

      WHAT THEY RUN

      • Sales development
      • Lead qualification
      • Customer support
      • Admin
      • Back office
      • Data operations

      Automation-first BPO. Teams are hired, trained and managed against your workflows rather than dropped alongside them — typically more than 50% below the cost of an equivalent local hire.

      HUMAN IN THE LOOP

      1. Signal
      2. Automation
      3. Exception
      4. Operator
      5. Decision
      6. Back to the system

      Nexovate — remote teams

      11 — CAPABILITY

      What I architect.

      Google Ads, Meta Ads, Local Services Ads, SEO and funnels, planned as one acquisition system and measured on CPL and CAC, not clicks. On one US real-estate engagement the connected system lifted qualified call bookings +32% in 90 days.

      • Paid acquisition
      • SEO
      • Funnels
      • Lead generation
      • CRO
      • Google Ads
      • Meta Ads
      • TikTok Ads
      • Local Services Ads
      • Retargeting
      • Website development
      • Landing pages
      • WordPress
      • CMS
      • Conversion tracking
      • CPL
      • CAC
      • Attribution
      • Conversion rate
      • Reporting

      Claude wired into Make, n8n and Zapier through APIs and webhooks, so leads are enriched, routed and followed up without a person copying data between tools. The impact is the hand-offs removed, because every manual step taken out is one that can no longer stall a lead.

      • Make
      • Zapier
      • n8n
      • Claude
      • AI workflows
      • API integrations

      GoHighLevel or a custom-brand CRM with round-robin routing, voice drop and SMS sequences built into the pipeline. The same engagement took speed to lead from 4 hours to under 2 minutes.

      • GoHighLevel
      • Custom-brand CRM
      • Pipeline operations
      • Lead management
      • CRM integration
      • Pipeline

      Remote teams through Nexovate, hired and trained against your workflows for sales development, lead qualification and support. Typically more than 50% below the cost of an equivalent local hire.

      • Sales development
      • Lead qualification
      • Customer support
      • Admin
      • Back office
      • Data operations
      Book an Architecture Call Explore Workflows

      12 — THE OPERATOR

      Francis Recaña

      AI Generalist & Growth Architect

      I plug into teams as a hands-on operator — owning paid acquisition, SEO, funnels, CRM and the automation layer that holds it all together.

      • Growth marketing
      • AI automation
      • CRM
      • Lead generation
      • Paid acquisition
      • SEO
      • Funnels
      • Pipeline operations
      • Digital systems

      Certification

      US business hours

      13 — BRIEF

      Field notes from the system.

      Working notes on acquisition, CRM, automation and the data underneath.

      1. 01 · CONTENT

        Publishing thirty good posts a month is a standards problem.

        Writing one post is easy. Month eight is the hard part: still in the owner’s voice, still about their real jobs and their town, still shipped on the day it was promised, and linked into the service pages so each one strengthens them.

      2. 02 · LOCAL

        Your Google Business Profile is a channel, not a setup task.

        Most profiles are built once and left alone. Regular posts, new photos, answered questions and categories checked against whoever is actually ranking are what keep a local business in the map pack.

      3. 03 · DATA

        More traffic, same number of calls? Check who is visiting.

        Most visitors leave without filling anything in, and scanners and crawlers pad the rest. Separate real people from bots, score how close each one is to buying, and turn that behaviour into a specific change to a specific page.

      4. 04 · SOCIAL

        A buying question in the comments is a lead.

        Scheduling tools publish; they do not reply. When someone asks about price or service area under a post, a same-day answer in the brand voice — and a contact in the CRM — beats leaving it for whoever checks the inbox next.

      5. 05 · SEO

        Earn links with relevance, not volume.

        Local suppliers, chambers and trade sites, checked for real traffic before anyone is contacted, each given a specific reason to link. Follow up twice, then stop. Measure links won, not emails sent.

      6. 06 · AI

        Automate the production. Keep a person accountable.

        AI can build, write and publish every day. Nothing should reach a client until a named person has checked it: no placeholder text, no invented reviews or statistics, and copy that reads like a person wrote it.

      What are you building?